AN ASSESSMENT OF TWITTER BAN ON DIGITAL MARKETING
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- Recommended for : Student Researchers
- NGN 3000
BACKGROUND OF THE STUDY
The evolution of technology is inextricably linked to the growth of digital marketing. One of the first significant occurrences took place in 1971, when Ray Tomlinson sent the very first email. The technology that he developed at the time established the foundation for individuals to transmit and receive data using a variety of equipment ( Amy, 2022). The year 1990 is often regarded as the beginning of digital marketing since it was at this time that the Archie search engine was developed as an index for file transfer protocol (FTP) websites. In the 1980s, the storage capacity of computers had already grown to the point where it was large enough to store massive amounts of client information. Many businesses moved away from using restricted list brokers and instead opted to use internet strategies such as database marketing. These sorts of databases made it possible for businesses to keep more accurate records of their clients' information, which in turn altered the dynamic between purchasers and providers of goods and services. The promotion of goods and services via the use of internet and other online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms is referred to as digital marketing (Amy ,2022). The emergence of this technology throughout the 1990s and 2000s brought about a shift in the manner in which companies and brands employ technology for marketing. Digital marketing campaigns have become more prevalent as digital platforms have become increasingly integrated into marketing plans and everyday life, and as more people use digital devices instead of going to physical shops. These campaigns use combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social m. (Amy, 2021).
The majority of companies who operate on social networks via digital marketing were thrown into a state of uncertainty when the Federal Government of Nigeria stated on June 5 that it would officially prohibit twitter from operating in the country. Twitter is a microblogging and social networking website that was developed in the United States. On Twitter, users publish and engage with messages that are referred to as "tweets." Tweets can only be posted, liked, and retweeted by registered users, while non-registered users are only able to view them. Twitter may be accessed by its users either via the website's user interface or through the application software available for mobile devices. It is sufficient to state that digital marketing is improved via the use of social networks; hence, there is no reason to doubt that a restriction of this kind would have an impact on the profitability of brands and enterprises whose twitter handles and whose firm conduct digital marketing. The purpose of this research is to investigate the implications of Twitter's restriction on digital marketing, and it is based on the hypothesis stated above.
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